WHAT DOES NOT

All photos on this website are from WDN events. Photo from What Does Not RAW, by Philip Behrends

THE HOME OF LIVE

We are human connection specialists disrupting disconnection in the way we live, work and play. 

Come because the world is fragmented, attention spans are minimal, and audiences are disengaged.

Stay because we are a community first, and agency second, who are pros at building belonging, trust and motivation.

WE'VE WORKED WITH

WTF IS WDN?

Events + culture consulting + creative agency + community = What Does Not

CASE STUDIES

Soho House. The Ministry. The Lower Third.

DO THINGS

WITH HEART

Bringing authenticity & transparency to brands

RAW Sept 2024. Theme: Heroes. Photo by Philip Behrends

LIVE = ORGANIC MARKETING

You can’t fake organic marketing. By definition it has to be real – which is where we excel. Even with the world is starved of genuine human connection, authenticity is make or break. 

When humans are your purpose, the result is elevated spaces, brands and corporates that people genuinely want to work in and play with. 

Body painting at RAW – Theme: Bodies. Photo by Rio Carciero

RAW Mar 2024. Theme: Wild. Photo by Lily MacKintosh

MEET THE TEAM

MEET THE TEAM

LIVE. IRL.

FACE TO FACE

WHAT WE DO

The in-person approach leaves nowhere to hide. In everything from the strategy to the execution, whether digital or offline, we consider the interface with the human.

We take a slow living approach to concepting, curation, and activations to help clients do more with less, do it better – and focus on what matters: meaning and connection.

  • We take a hybrid approach involving creative and business. We’ll kick the tires of the brand. And then identify legacy issues, communication bottlenecks, methodologies that breed unproductiveness.

  • From founder to intern – we get under a business’s skin. And then implement new ways of interacting, operating, and communicating in which everyone feels valued and safe to be heard. With reward systems that actually work, and socials that don’t involve inebriation as a method of bonding.

  • Motivating folks to create from a place of inspiration, instead of obligation, is our bread and butter. Apply this formula to professional teams, and watch the collaboration and innovation flow.

  • Having run company parties and retreats around the world, we’ve seen it all. And have the black book to (not) show for it.

  • Connect with your audiences, wherever they live. Our A-team of creatives, cracks every brief and hits the back of every net.

  • Two decades in hospitality and entertainment means you cut out the fluff to focus on what matters. Taking a page out of the 'slow movement', we are precise, intentional, and efficient, in order to elevate every experience through our eagle-eyed approach to curation, production, logistics, people and operations. The result is events that slow you down: all elements are considered, everything has a story, and we make you make time for what's important: each other.

  • So much emphasis is placed on the design of interiors and architecture. What about the humans these spaces need to survive? We look at the venue and consider its needs, as well as the business objectives. We understand the aesthetic, the concept – and know how to bring it to life. By curating for the human we allow everyone to participate in the built environment. By doing social design, we create a synergy between a space and the types of humans in there.

  • We specialise in cutting across all the siloes in society and have done the legwork to embed ourselves with countless subcultures, so there isn’t an audience we can’t programme for – or an expectation we can’t shatter.

  • We make show-stopping, game-changing campaigns and activations a breeze. Big picture thinkers, with micro-attentiveness to detail and culture, makes for major bang for your buck.

  • The cover of our little black book might as well say ‘your wish is our command’. Full of unexpected talent and places that make jaws drop (and other desired effects), tell us what you need – and we’ll make it happen.

SOME TESTIMONIALS

  • “Brilliant team of women shaping the music, entertainment and culture industry. They are a dream to work with and always surprise me with what they are able to pull together. Couldn’t recommend them more as suppliers and more so, as people.”

    — Anna, Experience Manager at The Ministry

  • “Working with WDN has been incredible. They actively build community and bring people together, utilising our spaces in inspiring and creative ways. We are grateful to be part of such forward-thinking events that enrich our community and promote human connection. Truly inspiring.”

    Chiara Cavallaro, Sales & Events Strategy, Little Door & Co

  • “What Does Not is something the world needs – and doesn’t exist in London. I think they’re really innovative – and an organisation for today.”

    — Madalina, Founder at Neumad

  • “WDN is a super-inclusive space where people come together, connect and create as human beings. I find it incredibly inspiring to meet people from all walks of life, learn from people’s life experiences, and realise we have things in common.”

    Douglas, Associate at Goldman Sachs