WHAT DOES NOT IS
A culture agency. An ecosystem. A new kind of consultancy.
As human connection specialists we get that everyone craves to be seen, heard and reassured.
So why not try to create a culture where that’s the norm – in business and in pleasure?
RUN BY INDUSTRY VETERANS
‘What is a culture agency?’ We can’t answer that without first answering ‘what is culture?’ To which we say, everything that humans do. Not just art and music, but the ideas, the customs, and the norms of our social behaviour.
We’ve created an engine of change for a world that’s fighting to be born. A space where slowing down to remember what matters, accelerates change.
We are not your typical brand. What Does Not is an ecosystem fulfilling humanity's needs for belonging, opportunity & purpose - and we’ve got the experience to do it.
WHAT DOES NOT IS FOR...
WE'VE WORKED WITH
THE ORIGIN STORY
What Does Not came out of the brain of a lateral thinker, compulsive explorer of all the angles and layers, culture changemaker, jane of all trades & mistress of all, whose life is implausibly, yet actually, cinematic. And whose genius lies in people.

“As things get increasingly polarised and weighed down by the complexity of -isms that bear the weight of history, the intractable problems of the world can be simplified if we pare things back to the plain facts of our shared humanity.”