Bridging generations

Written By Christine C

Gen Z might be breaking things and moving fast. But the desire for belonging, community, and purpose cuts across all generations, stages of life – and industries.

  • 54% of Gen Zers say their favourite brands are the ones that make them feel like they’re part of a community

  • 70% of Gen Zers and 69% of millennials only trust a brand after carrying out their own research

  • 45% of Gen Zers said that not being able to find independent information or reviews about a brand would stop them from buying

  • Different generations, from baby boomers to Gen Z, are united in their low levels of trust towards different sectors and institutions

  • Over half of employees say they’re disengaged at work

  • While nearly half of all workers have more than one full time job

    Source: Vogue Business, Ipsos, McKinsey & Fortune

Christine C

Born in New York, raised in Cyprus, and educated in Greece and the UK, London has been home since 2008. Career-wise, I’ve devoted over two decades to hospitality and the creative industries.

Culture, its preservation & evolution are my jam, and I believe that some rules were made to be broken. I’ve been called: hybrid creative, hustler, and Jane-of-all-trades.

I’m always looking for out-of-the box-thinkers, people that don't conform to normalcy and have real-life stories to share. Brilliance is found in the most unpredictable places, and I’m on a mission to collect it under a roof called: What Does Not.

https://www.whatdoesnot.com
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